Internet > Internet Advertising
Let Australian Design Studio assist you in leveraging your marketing and advertising your website on the Internet to have the best presence in the massive world of the Internet, expand your market, increase your brand awareness, sell more products or services on the Internet, reach more targetted audience. All these are the goals you can achieve with advertising on the Internet. More and more people are using the search engines like Google, Yahoo, MSN to search for products and services these days rather than using the traditional local business directory. Australian Design Studio can assist you in promoting your business product and services on these major search engines like Google, Yahoo and MSN. We will also work with you in achieving your desired business goals. |
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To ensure maximum return on your advertising investment, we will work closely with you on each campaign including:
- Research your market, competitors, target audience
- Research the keywords that people use to find the kind of business, products or services you're selling
- Based on those information gathered, we will then design your ads, word by word in order to make your ads as appealing as possible
If you'd like to find out how we can help you maximise your business return through advertising on the Internet, then please contact us today, and we'll show you how to do cost effective Internet advertising.
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Internet Marketing News |
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Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07 According to Internet Advertising Bureau, the Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007.  » Click here to visit the Internet Advertising Bureau website for more info on this article. |
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Online Internet Advertising VS Traditional Advertising |
The advantages of Internet advertising over the traditional offline advertising:
- Internet advertising can reach far greater amount of audience
It's obvious that a lot of people are using the Internet more than ever before. There's no limit to what you can do on the Internet, you can sell to anyone in the world 24 hours, 7 days a week at no extra cost. - Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that ensure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Unlike the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted! - Internet adverting is measureable therefore it enables good conversion tracking
It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting. - Internet advertising has a lower entry-level fees
If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop. - Internet advertising can be much cheaper
Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional TVs, newspapers, radio, etc. - Internet advertising has greater range
One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.
The bottom line is that internet advertising and marketing can be a great way to get the word out there about your service or product in a very cost-effective and efficient way.
